BOX OFFICE 2008

I'm not sure if you noticed but 2008 came to a close a few days ago. This means the box office is officially closed and we can tally up what were the biggest hits of the year. Overall, the 2008 North American box office pulled in a staggering $9.6 billion dollars, moving 1.4 billion tickets. Believe it or not, this is actually down from 2007. It is only down by 0.4% mind you. Apparently, no matter what the economic climate, we've always got money for the movies.


Let's see ... what was the biggest box office story of the year? Geez, that's a hard one. Alright, I'll knock it off. The biggest box office story of the year was easily the success of Eddie Murphy's MEET DAVE. OK, now I will seriously knock it off. So, again, the biggest box office story of 2008 was easily the colossal success of Christopher Nolan's THE DARK KNIGHT. For the first time since its release, a film came within reach of sinking TITANIC to become the number one box office hit of all time. This did not come to pass but I'm sure no one really cares. THE DARK KNIGHT, be it because of the Heath Ledger fascination factor or just because it was so darn great, crossed over every single demographic it could to score the biggest opening weekend in history. I knew it was going to be big; I couldn't even get tickets for opening night. However, I didn't think it was going to be that big. You could feel it though. There was a very strong sense of urgency to see this film and it carried over for weeks. THE DARK KNIGHT also played well on IMAX theatres as well as internationally, where it almost topped $1 billion. It is sure to do so in a couple of weeks though when it is rereleased in theatres to push its Oscar chances. The best thing about THE DARK KNIGHT is that it brought people together. It isn't often that a film connects with so many people so congratulations to the whole cast and crew for all their success.


The second and third place films finished very tightly with less than $1 million difference between them. IRON MAN ultimately won out over INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL though. Well, at least domestically. Internationally, INDIANA JONES was the second biggest hit of the year, while IRON MAN finished fifth. These two films are funny to compare as they are both huge money makers but one could describe their domestic takes as both a huge success and a disappointment. IRON MAN opened to nearly $100 million to kick off the summer season. No one expected this one. I also don't think anyone expected to enjoy it as much as they probably did. Meanwhile, INDIANA JONES opened slightly higher but I think the industry was expecting bigger things. I certainly don't think they thought the bat would best them; that's for sure.


Not surprisingly, the Top 10 contains no less than four animated features. While, MADAGASCAR: ESCAPE 2 AFRICA is still tracking, I doubt it will move much higher on the chart and surpass the two biggest kid flicks. When WALL-E opened, it too surpassed expectations. The response was extremely positive as well so prognosticators expected WALL-E to go on to become one of Pixar's biggest triumphs. The public did not follow up though and WALL-E merely went on to just pass last year's RATATOUILLE. And while WALL-E is the animated king domestically, KUNG FU PANDA whooped WALL-E's metal butt internationally, earning over $120 million more to become the third biggest international hit of the year. This may just be because KUNG FU PANDA came first and got the jump on WALL-E. Personally, I did my part as I saw WALL-E in the theatre three times. Yup, I'm that geeky.


Hollywood learned a valuable lesson this year, the value of the female dollar. For so many years, it was assumed that the box office was primarily male driven but three films in particular this year made it very clear that women should never be ignored. The most successful female driven pic was TWILIGHT but that also has a huge book following so it may not be fair to discount that. The other two films have huge built-in followings as well but SEX AND THE CITY and MAMMA MIA! made people take notice. SEX AND THE CITY opened to just under $60 million and went on to pull in $152 million, just missing the Top 10. MAMMA MIA! (which opened opposite THE DARK KNIGHT) pulled in half of the SEX AND THE CITY gals in its opening weekend but showed some very strong legs throughout the summer. Both films are also huge international hits. In fact, MAMMA MIA! did in the UK what THE DARK KNIGHT was not able to do domestically; it surpassed TITANIC as the biggest box office in UK history. I would never have expected that ... ever. Now, all they have to do is start making these female skewed pics better as I didn't care for any of these movies. And yes, I know I'm not a girl.


Speaking of movies I didn't like all that much, two other Top 10 hits need singling out as they were also both huge hits internationally as well. HANCOCK is the fourth biggest international hit of the year, proving that Will Smith is still one of the biggest stars on the planet. He followed that one up with his weakest performer in years, mind you, SEVEN POUNDS. James Bond also returned this year with QUANTUM OF SOLACE. The sequel to CASINO ROYALE just squeaked past its predecessor domestically but still has a ways to go to beat CASINO ROYALE's $594 million international total.


In total, 24 films passed the century mark to gross over $100 million. That total will likely go up to 26 if MARLEY & ME and YES MAN stay on track. And while I hate to end on a negative note, I can't get away with not pointing out what seem to me like the three biggest box office disappointments of 2008. I believe you may know them better as flops. When you take international gross into account though, none of them seem that bad. I mean I wouldn't want to lose that kind of money but I just pay to see movies, not to make them. The first high profile flop of 2008 was the Wachowski's SPEED RACER. Audiences scoffed at this colorful explosion and this lead to an $18 million opening weekend. Given the reported $120 million price tag, the future looked grim. SPEED RACER crossed the finish line with $93 million internationally, losing just under $30 million. I never understood why rival studios decided to open THE LOVE GURU and GET SMART on the same weekend. The Steve Carrell pic easily killed Mike Myers' disaster. THE LOVE GURU opened to a mere $13 million and finished its international run at $40 million. That's $22 million less that what it reportedly cost to make. And finally, I mentioned it first so I guess it is fitting to wrap things up with it. MEET DAVE, a movie about I believe Eddie Murphy's multiple personality disorder, I can't be sure, opened to a horrific $5 million. Luckily for Murphy, his international fans were more forgiving and the film ended up pulling in $50 million total, only $10 million less than its budget.

So that is it for 2008, folks. My prediction for biggest film of 2009 ... BRIDE WARS. That's right. You read that right.

Alright, I'm kidding ... again.

WEEKEND BOX OFFICE: The Dark Knight Holds Court

The truth is out there and it can be found in THE DARK KNIGHT apparently. The geeks have spoken and they have shunned THE X-FILES in favour of their new leader, Batman. It half pains me to see how dismal the returns for THE X-FILES: I WANT TO BELIEVE actually were. On the one hand, I wonder where all the X-philes were but on the other hand, I guess they were just avoiding this incredibly disappointing return. Even the musical and stupid comedy followers were more loyal than the X-philes. The film will go on to recoup its $30 million budget but a $10 million take essentially ensures that this is the last we will see of Mulder & Scully. I for one will miss you.

THE DARK KNIGHT continues to shatter records as it pulls in another $75 million. It is now just shy of IRON MAN’s $315 million to take the title of 2008’s biggest film. No other film came close to matching Batman’s success and there is now even talk that THE DARK KNIGHT could go on to become the greatest domestic blockbuster of all time. It would have to beat TITANIC’s $600 million take to do so but as it only took 10 days to pass the $300 million mark, it is certainly the first film in years to pose a viable threat. At the very least, it should go on to take the runner up spot, ahead of the original STAR WARS.


Opening in second place is the new Will Ferrell pic, STEP BROTHERS. Ferrell has reclaimed his king of comedy crown after it was in jeopardy of being taken from him after this spring’s disappointing SEMI-PRO. The $30 million take doesn’t match the previous opening weekends for summer comedies like GET SMART or YOU DON'T MESS WITH THE ZOHAN but it surpassed negative reviews to take the number two spot, which is the best anyone could have hoped for.

Many titles in the Top 10 held on strongly while a number of art house films opened to promising titles. MAMMA MIA! saw a minimal decline, putting in a position to best last year’s HAIRSPRAY. JOURNEY TO THE CENTER OF THE EARTH 3D continues to benefit from strong word of mouth and should help usher in next week’s other Brandon Fraser movie, THE MUMMY 3. And Pixar’s WALL-E may no longer be on course to be one of the top three Pixar successes but as it rounds the $200 million mark, it should definitely surpass last year’s RATATOUILLE.


On the art house front, the steamy BRIDESHEAD REVISITED debuted on 33 screens to a per screen average of $10K. The film is expanding aggressively in the next couple of weeks. The critically acclaimed documentary, MAN ON WIRE, opened on a mere 2 screens and took in $24K per screen. And French import, TELL NO ONE, continues to expand strongly, taking in almost $6K per screen in its fourth week. Last but not least, this year’s documentary winner at Sundance, AMERICAN TEEN, pulled in $8.5K per screen but it remains to be seen whether the apathetic teens the film portrays will overcome their apathy to make their way to the theatres as it expands.

NEXT WEEK: THE MUMMY 3 is the first reasonable challenge to THE DARK KNIGHT. Mind you, I guess Kevin Costner could swing the vote his way with his election comedy, SWING VOTE.

Source: Box Office Mojo

GET SMART

Written by Tom J. Astle and Matt Ember
Directed by Peter Segal
Starring Steve Carrell, Anne Hathaway, Dwayne Johnson, Alan Arkin and Terrence Stamp


Maxwell Smart: Yes, they are bad guys but that is what they do, not who they are.

Maxwell Smart is the kind of guy who can see the big picture. His mammoth 600+ page reports demonstrate his great attention to detail; the post-it notes he leaves for himself throughout his home show his dedication to living an orderly existence; and though he has little skill in social scenarios, his big heart gives him solid insight into where those around him are coming from. Max, as he is known to most, is also ambitious. In the last few years, he has gone from dramatically overweight fact checker to fit potential secret agent at supposedly defunct undercover spy agency, CONTROL. Yet still, he carries himself as though he were invisible. All of this makes Steve Carrell the perfect man to play the television icon in the first film incarnation of GET SMART. His humble likeability is always endearing and his dry delivery is as sharp as ever but even his dumbfounded obliviousness is not enough to save GET SMART from its trite pandering to the masses.


Essentially, GET SMART could have been a lot smarter. It also could have used a little more effort and originality. The irony of the Maxwell Smart character is that he really is a bright guy. He is both book smart and emotionally intelligent. He possesses attributes that give him the potential to be an amazing agent but his smarts rarely make it past his clumsy, awkward exterior, leaving the impression on most around him that he is basically useless. And though parts of this duality are present in Carrell’s performance, veteran television writing team, Tom J. Astle and Matt Ember, rely on some very simple conventions to guarantee laughs. We’ve got jokes about carb consumption and presidents who read to schoolchildren when there are more important matters to attend to. There are intimidating giants that are really sensitive souls and overweight women who show off the dance moves they never get to seeing as how no one ever asks them to dance. As if that weren’t enough fuel for formulaic fun, we’ve even got The Rock (Dwayne Johnson) walking into walls while flashing us his toothy greatness.


As simple as the whole story is, director Peter Segal puts so little effort into telling it that it’s often easy to forget that a story is actually happening. Pieced together, it goes a little something like CONTROL has been compromised and brand new agent, Max and his freshly reconstructed partner, Agent 99 (Anne Hathaway), must infiltrate arch nemesis bad guy group, KAOS, as they are the only agents left who could do so without being recognized. KAOS intends to blow up the world if they don’t get an obscene amount of money and CONTROL seems to be the only group that believes they exist. So Max and 99 gallivant through Moscow to ensure the world remains safely intact. Something funny and exciting happens to them over here and then something more or less amusing happens to them over there. Still, though the action does not always tie together well enough to avoid disorientation, Carrell and Hathaway’s scenes are always welcome considering their quick and infectious chemistry. It is exciting to see Hathaway keep up with Carrell and the film moves so much faster when they’re on screen together compared with when Segal subjects us to a handful of supporting players (excluding Johnson and Alan Arkin, who is delightful as the chief) whose scenes stall the pace and kill the laughs.


When Carrell is awkward and uncomfortable, the results are hilarious. When the movie he’s in tries to mirror that same delicately achieved vibe, it is just sloppy and unwieldy. Sadly, he ends up in these movies far more often than he should. GET SMART comes together entirely on Carrell’s shoulders with no help whatsoever from the people who are supposed to be steering the whole thing. And while he keeps the laughs coming as hard as he can, even Steve can only do so much. In order for GET SMART to have filled out the spots Carrell couldn’t reach, it should have heeded the advice that was right there all along in the title itself.