BOX OFFICE 2008

I'm not sure if you noticed but 2008 came to a close a few days ago. This means the box office is officially closed and we can tally up what were the biggest hits of the year. Overall, the 2008 North American box office pulled in a staggering $9.6 billion dollars, moving 1.4 billion tickets. Believe it or not, this is actually down from 2007. It is only down by 0.4% mind you. Apparently, no matter what the economic climate, we've always got money for the movies.


Let's see ... what was the biggest box office story of the year? Geez, that's a hard one. Alright, I'll knock it off. The biggest box office story of the year was easily the success of Eddie Murphy's MEET DAVE. OK, now I will seriously knock it off. So, again, the biggest box office story of 2008 was easily the colossal success of Christopher Nolan's THE DARK KNIGHT. For the first time since its release, a film came within reach of sinking TITANIC to become the number one box office hit of all time. This did not come to pass but I'm sure no one really cares. THE DARK KNIGHT, be it because of the Heath Ledger fascination factor or just because it was so darn great, crossed over every single demographic it could to score the biggest opening weekend in history. I knew it was going to be big; I couldn't even get tickets for opening night. However, I didn't think it was going to be that big. You could feel it though. There was a very strong sense of urgency to see this film and it carried over for weeks. THE DARK KNIGHT also played well on IMAX theatres as well as internationally, where it almost topped $1 billion. It is sure to do so in a couple of weeks though when it is rereleased in theatres to push its Oscar chances. The best thing about THE DARK KNIGHT is that it brought people together. It isn't often that a film connects with so many people so congratulations to the whole cast and crew for all their success.


The second and third place films finished very tightly with less than $1 million difference between them. IRON MAN ultimately won out over INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL though. Well, at least domestically. Internationally, INDIANA JONES was the second biggest hit of the year, while IRON MAN finished fifth. These two films are funny to compare as they are both huge money makers but one could describe their domestic takes as both a huge success and a disappointment. IRON MAN opened to nearly $100 million to kick off the summer season. No one expected this one. I also don't think anyone expected to enjoy it as much as they probably did. Meanwhile, INDIANA JONES opened slightly higher but I think the industry was expecting bigger things. I certainly don't think they thought the bat would best them; that's for sure.


Not surprisingly, the Top 10 contains no less than four animated features. While, MADAGASCAR: ESCAPE 2 AFRICA is still tracking, I doubt it will move much higher on the chart and surpass the two biggest kid flicks. When WALL-E opened, it too surpassed expectations. The response was extremely positive as well so prognosticators expected WALL-E to go on to become one of Pixar's biggest triumphs. The public did not follow up though and WALL-E merely went on to just pass last year's RATATOUILLE. And while WALL-E is the animated king domestically, KUNG FU PANDA whooped WALL-E's metal butt internationally, earning over $120 million more to become the third biggest international hit of the year. This may just be because KUNG FU PANDA came first and got the jump on WALL-E. Personally, I did my part as I saw WALL-E in the theatre three times. Yup, I'm that geeky.


Hollywood learned a valuable lesson this year, the value of the female dollar. For so many years, it was assumed that the box office was primarily male driven but three films in particular this year made it very clear that women should never be ignored. The most successful female driven pic was TWILIGHT but that also has a huge book following so it may not be fair to discount that. The other two films have huge built-in followings as well but SEX AND THE CITY and MAMMA MIA! made people take notice. SEX AND THE CITY opened to just under $60 million and went on to pull in $152 million, just missing the Top 10. MAMMA MIA! (which opened opposite THE DARK KNIGHT) pulled in half of the SEX AND THE CITY gals in its opening weekend but showed some very strong legs throughout the summer. Both films are also huge international hits. In fact, MAMMA MIA! did in the UK what THE DARK KNIGHT was not able to do domestically; it surpassed TITANIC as the biggest box office in UK history. I would never have expected that ... ever. Now, all they have to do is start making these female skewed pics better as I didn't care for any of these movies. And yes, I know I'm not a girl.


Speaking of movies I didn't like all that much, two other Top 10 hits need singling out as they were also both huge hits internationally as well. HANCOCK is the fourth biggest international hit of the year, proving that Will Smith is still one of the biggest stars on the planet. He followed that one up with his weakest performer in years, mind you, SEVEN POUNDS. James Bond also returned this year with QUANTUM OF SOLACE. The sequel to CASINO ROYALE just squeaked past its predecessor domestically but still has a ways to go to beat CASINO ROYALE's $594 million international total.


In total, 24 films passed the century mark to gross over $100 million. That total will likely go up to 26 if MARLEY & ME and YES MAN stay on track. And while I hate to end on a negative note, I can't get away with not pointing out what seem to me like the three biggest box office disappointments of 2008. I believe you may know them better as flops. When you take international gross into account though, none of them seem that bad. I mean I wouldn't want to lose that kind of money but I just pay to see movies, not to make them. The first high profile flop of 2008 was the Wachowski's SPEED RACER. Audiences scoffed at this colorful explosion and this lead to an $18 million opening weekend. Given the reported $120 million price tag, the future looked grim. SPEED RACER crossed the finish line with $93 million internationally, losing just under $30 million. I never understood why rival studios decided to open THE LOVE GURU and GET SMART on the same weekend. The Steve Carrell pic easily killed Mike Myers' disaster. THE LOVE GURU opened to a mere $13 million and finished its international run at $40 million. That's $22 million less that what it reportedly cost to make. And finally, I mentioned it first so I guess it is fitting to wrap things up with it. MEET DAVE, a movie about I believe Eddie Murphy's multiple personality disorder, I can't be sure, opened to a horrific $5 million. Luckily for Murphy, his international fans were more forgiving and the film ended up pulling in $50 million total, only $10 million less than its budget.

So that is it for 2008, folks. My prediction for biggest film of 2009 ... BRIDE WARS. That's right. You read that right.

Alright, I'm kidding ... again.

WEEKEND BOX OFFICE: Fraser's Fanaticism

Who cares about opening at the top of the box office when you can have two titles in the Top 5? Right? How cool is that? Ok, fine. I’m sure THE DARK KNIGHT folks are tickled purple that they narrowly held off the competition to secure a rare three consecutive weekends at the top of the heap. But, I’ll tell you who doesn’t care … Brandon Fraser, that’s who. This guy puts out one mind numbing, crowd-pleasing hit after another and consistently delivers the cash. And now, with the number two debut of THE MUMMY: TOMB OF THE DRAGON EMPEROR and the slight 29% drop for JOURNEY TO THE CENTER OF THE EARTH 3D, Fraser finds himself headlining two big hits at the same time.

Meanwhile, THE DARK KNIGHT camp continues to command the attention of every man, woman and child on the planet (not surprisingly, the Batman sequel is doing boffo business overseas as well). It drops off a very respectful 42% in its third week and is will close in on $400 million before Monday is up.


THE MUMMY (above) people should be happy they managed as well as they did. This may not be the kind of movie that people read reviews for but this is by far one of the worst reviewed films of the year. It’s supposed to be worst than THE LOVE GURU people! (I cannot back this up as I have carefully avoided both titles.) The $42 million take is a far cry from the $65+ million take of the last mummy movie from seven years ago. In fact, this debut marks the worst for the series, which falls perfectly in line with the critical consensus.

The only other debut the Top 10 saw this weekend is barely worth mentioning. Opening in sixth place and soon to be forgotten in the Kevin Costner starring, SWING VOTE. There, that’s about as much attention as it deserves.

Moving on, the Top 10 saw very strong holds for a number of its titles. This might mean that summer is slowing down and some might be finally catching up with the titles they missed or perhaps just that these films are that good. Who knows? Still, the numbers don’t lie and five titles in this week’s Top 10 saw drops below 40%. The aforementioned JOURNEY TO THE CENTER OF THE EARTH, WALL-E and MAMMA MIA! saw drops even lower, under 30%. Meanwhile, THE X-FILES: I WANT TO BELIEVE must have found its few scant believers last weekend as the film, which only made $10 million last weekend, fell off over 65% this weekend. Maybe Mulder & Scully could investigate the unsolved case of why no one cared about their movie. They aren't doing anything else anyway.


Below the Top 10, the art house scene is finally alive and well after being overshadowed by the summer blockbusters. BRIDESHEAD REVISITED (above) continues its successful, aggressive expansion. Adding over 150 screens pushed its business nearly 250% and it might even find itself sitting comfortably in the Top 10 next weekend when it adds another chunk of screens across the country. If you thought an increase of 250% was impressive, how about 280%. This is a feat boasted by Sundance favorite, AMERICAN TEEN. The documentary about today’s teens added 34 screens and will continue to roll out in the weeks to come. Meanwhile, the highest per screen average of any film playing belongs to TRANSSIBERIAN, a Brad Anderson thriller starring Woody Harrelson. In its third week, the film pulled in an average of $15K per screen on just two screens.

NEXT WEEK: Opening early on Wednesday, PINEAPPLE EXPRESS looks to hit the young, both the stoned and the sober but they best be quick because the “highly anticipated” THE SISTERHOOD OF THE TRAVELING PANTS 2 is opening two short days later. All the girls from the original have returned but unfortunately, the jeans have been worn out.