'Carousel' is an amazing still-image video created for the new Philips CINEMA 21:9 TV."Created by Tribal DDB and Stink Digital, this new interactive campaign promotes Philips latest entrant TV, the CINEMA 21:9. Since the television's 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood's best.
Director Adam Berg responded with an idea for an epic 'frozen moment' cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Tribal briefed Berg on an endless loop. Visitors to the microsite therefore have the option to 'spin' through the film's single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.
This constant moving between two layers of reality proved one of the project's biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsite's loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer."
See the 2min film HERE and then visit their microsite to get the in-depth, Ambilight version with behind-the-scenes bits too.
[VIA]