WEEKEND BOX OFFICE: Watching the Watchmen

It’s not like I wanted it to fail. It’s not like I knew it wouldn’t succeed. There is a part of me though that is tickled to see that WATCHMEN hasn’t shattered any records upon its highly anticipated release. I am even more amused to see the film’s devout followers defend its sizable but hardly sizzling debut. After all, WATCHMEN is the third highest opening weekend for an R-rated film outside of the summer season. That matters, right?


Realistically speaking, WATCHMEN did do well. It just didn’t do what was expected. Opening in the same frame two years ago, Zack Snyder’s breakthrough film, 300, opened to about $15 million more than WATCHMEN did. Advance buzz seemed just as deafening as it did for 300 and midnight screenings for WATCHMEN doubled the gross of 300’s midnight screenings. Everything seemed on track as reports suggested that most WATCHMEN screenings were sold out all weekend. Yet, it never got to the heights it so clearly felt destined to reach, despite WATCHMEN boasting the widest R-rated release in history. Maybe it was the nearly three-hour run time that set it back. It certainly is a viable theory. The other is that it just didn’t matter that much to anyone outside of the comic-book crowd or, at the very least, as much as Warner banked on.


The rest of the Top 10 held very tightly … well, with the exception of THE JONAS BROTHERS: THE 3D CONCERT EXPERIENCE. After a disappointing debut last week, it plummeted nearly 80%. Maybe there is still time for the brothers to sneak a cameo into the upcoming Hannah Montana movie to redeem themselves. Meanwhile, sleeper hits like TAKEN and PAUL BLART: MALL COP inched up the charts well into their runs. Even CONFESSIONS OF A SHOPAHOLIC managed an upward move and it has already been declared a flop. The 2009 box office continues its record breaking run and this cynical world is watching and wondering when its all going to come to a hault.


No major studio risked opening any wide release opposite WATCHMEN. Platform releases stepped in to take advantage with counterprogramming. The most notable is the three piece homage to Tokyo, aptly named TOKYO! The film opened on just one screen and pulled in a per screen average of over $21K. The Swedish import, EVERLASTING MOMENTS, opened to mild but solid $10K average on five screens. And finally, indie drama, PHOEBE IN WONDERLAND, starring Elle Fanning and Felicity Huffman, opened on a handful of screens but did not report its estimates at press time.

NEXT WEEK: WATCHMEN will race for the top with RACE TO WITCH MOUNTAIN, starring The Rock, who coincidentally hosted SNL this past weekend. Crazy timing. A young stud tries to get some in MISS MARCH after he fell into a coma before he could lose his virginity. Riveting. And THE LAST HOUSE ON THE LEFT will try to creep out audiences who have been inundated with horror flicks all year now. The little ray of sunshine clearing the way is the potential indie darling, SUNSHINE CLEANING, opening on just four screens.

Source: Box Office Mojo

WEEKEND BOX OFFICE: For Love and Horror

You would never know there was an economic crisis going on if you just looked at this year’s box office results. For the second week in a row, the highest drop off was just over 30% and that wasn’t even for the critically lambasted PINK PANTHER 2. No, there was plenty to celebrate this weekend with Valentine’s Day falling on the biggest date night of the week and FRIDAY THE 13TH returning to theatres just in time to have the release day coincide with the film’s title.


When the original FRIDAY THE 13TH opened in 1980, it cumed about $6 million and went on to take in a total of just under $40 million. This was big back then. Oh how far we have come as this latest relaunch of a franchise has amassed more than that in just one weekend. I’m sure once you take inflation into consideration, the original still has a lead but it won’t for long. Not only did this new installment debut on Friday the 13th to the best opening day of the year, it also had the added benefit of coming out in time for Valentine’s Day. Horror and comedy are the top favorite genres of couple on dates so it is no shocker to see this kind of response.


Keeping that in mind, it is also no surprise to see last week’s champ, HE'S JUST NOT THAT INTO YOU, hold on so strongly with just a 29% decline. In fact, its hold could account for the mediocre debut of CONFESSIONS OF A SHOPAHOLIC. The “Shopaholic” series by author, Sophie Kinsella, is immensely popular, much more so that the “He’s Just Not That Into You” book, but yet could not compete with the latter’s star power. Also, it might have hurt its chances given that spending irresponsibly is really not the direction the country is going in.


Tom Tykwer’s bid at the mainstream, THE INTERNATIONAL, had to settle for a 7th place start. Tykwer, famous for his cult classic, RUN LOLA RUN, put together a stylish thriller with top-notch actors (Clive Owen and Naomi Watts) but an overcomplicated plot bogged it down. Also, viewers might want to deal with the idea of corrupt banks just as much as foolish shopping habits. No, what viewers want these days is leftovers as both CORALINE and TAKEN saw declines under 10%. This kind of staying power is practically unheard of.


It’s the week before Oscar and all through the house, not creature was stirring except for SLUMDOG MILLIONAIRE. The front-runner for Best Picture is the only one out of the five nominees to place in the Top 10 this year. Clearly people are clamoring to see it before the big event as they assume it will inevitably be crowned king dog. The rest of the nominees fall in the following order: THE READER ($2 million, down 10%), THE CURIOUS CASE OF BENJAMIN BUTTON ($1.6 million, down 30%), MILK ($816K, down 27.5%) and FROST/NIXON ($473K, down 39%). Meanwhile, Oscar hopeful in the Foreign Language category, THE CLASS, continued to play well in limited release, pulling in $222K, for an increase of 23.5% over last week.

NEXT WEEK: I highly recommend you catch up on your Oscar pics as there certainly isn’t anything worth seeing in first run. Well, if you like teen comedies about jocks joining the cheerleading squad to score, you could see FIRED UP. Or if you like men in grandmother drag placed in awkward scenarios, you could check out TYLER PERRY’S MADEA GOES TO JAIL. I told you you’d want to stay home.