WEEKEND BOX OFFICE: Pineapples and Pants

I thought for sure this would be the week. It was pretty amazing last weekend when a franchise as big as THE MUMMY 3 couldn’t beat it but you’ve got to fall sometime. With two brand new, anticipated films debuting in wide release, I figured THE DARK KNIGHT was a goner but I was mistaken. Despite grossing ahead of the bat on Friday, PINEAPPLE EXPRESS was unable to keep its hold throughout the weekend, allowing THE DARK KNIGHT to pull in another $26 million and remain the king of the box office for a fourth weekend in a row.

PINEAPPLE EXPRESS debuted Wednesday to the biggest August Wednesday opening of all time. This might sound impressive but really, we’re talking about $12 million here. THE DARK KNIGHT made $18 million in its first Wednesday, five days after its initial release. Still, it isn’t fair to compare any film to THE DARK KNIGHT. In total, PINEAPPLE EXPRESS has earned just over $40 million in five days. Compared to past Apatow productions, PINEAPPLE EXPRESS has earned more in five days than all but SUPERBAD, including the $200+ million grossing KNOCKED UP and this year’s FORGETTING SARAH MARSHALL. This proves it; audiences love schleppy guys who sit around talking smack. When will the Apatow tide turn?


This week’s other major release is the sequel, THE SISTERHOOD OF THE TRAVELING PANTS 2. Now I am not a teenage girl so this movie has zero appeal for me but though the girls didn’t come out in HANNAH MONTANA numbers, the film still built on its predecessor. The film is tracking about $4 million ahead of the last film’s 5-day take and will likely top out at about $50 million if all holds well. Given the first film’s modest take and the equally modest take of the sequel, I’m still not sure why these pants are seeing more of the world than I am.

There are two films outside the Top 10 that pulled in higher averages than any film in the Top 10. The first is the Ben Kingsley/Penelope Cruz spring/fall romance, ELEGY Debuting on six screens, the film pulled in a per screen average of $17K. The second is the Patti Smith documentary, DREAM OF LIFE. The film is playing on just one little screen and pulled in over $8K on average. I guess Patti would appreciate the smaller platform. Also making an impression on people’s taste buds is the winemaking ensemble piece, BOTTLE SHOCK. Bowing on 48 screens and featuring a cast as diverse as Alan Rickman and Bill Pullman, the film pulled in over $6K per screen and will be expanding its tasting next week.


Meanwhile, on the expansion front, a couple of promising possibilities seem to be stalling. While both BRIDESHEAD REVISITED and AMERICAN TEEN saw their grosses blow up over 200% last week, this week, they each saw declines as they continued to expand. Then there’s MAN ON WIRE. This documentary about tightrope walker, Philippe Petit, is treading very slowly across its own wire, expanding by 55 screens this week and subsequently posting an increase of over 450%. Distributor Magnolia best not get too aggressive; it’s a long way to fall.

NEXT WEEK: TROPIC THUNDER, the APOCALYPSE NOW style, comedic spoof starring and directed by Ben Stiller looks like it will finally take down the bat as it opens early on Wednesday. Keifer Sutherland is back in theatres in the horror, MIRRORS. George Lucas continues to squeeze every last drop of Star Wars gold with the animated CLONE WARS. More importantly though, Woody Allen is back with VICKY CRISTINA BARCELONA. Let’s see if great buzz and a much talked about kiss between Penelope Cruz and Scarlet Johansson can help it beat the big guys despite opening on a fraction of the screens.

Source: Box Office Mojo

WEEKEND BOX OFFICE: Fraser's Fanaticism

Who cares about opening at the top of the box office when you can have two titles in the Top 5? Right? How cool is that? Ok, fine. I’m sure THE DARK KNIGHT folks are tickled purple that they narrowly held off the competition to secure a rare three consecutive weekends at the top of the heap. But, I’ll tell you who doesn’t care … Brandon Fraser, that’s who. This guy puts out one mind numbing, crowd-pleasing hit after another and consistently delivers the cash. And now, with the number two debut of THE MUMMY: TOMB OF THE DRAGON EMPEROR and the slight 29% drop for JOURNEY TO THE CENTER OF THE EARTH 3D, Fraser finds himself headlining two big hits at the same time.

Meanwhile, THE DARK KNIGHT camp continues to command the attention of every man, woman and child on the planet (not surprisingly, the Batman sequel is doing boffo business overseas as well). It drops off a very respectful 42% in its third week and is will close in on $400 million before Monday is up.


THE MUMMY (above) people should be happy they managed as well as they did. This may not be the kind of movie that people read reviews for but this is by far one of the worst reviewed films of the year. It’s supposed to be worst than THE LOVE GURU people! (I cannot back this up as I have carefully avoided both titles.) The $42 million take is a far cry from the $65+ million take of the last mummy movie from seven years ago. In fact, this debut marks the worst for the series, which falls perfectly in line with the critical consensus.

The only other debut the Top 10 saw this weekend is barely worth mentioning. Opening in sixth place and soon to be forgotten in the Kevin Costner starring, SWING VOTE. There, that’s about as much attention as it deserves.

Moving on, the Top 10 saw very strong holds for a number of its titles. This might mean that summer is slowing down and some might be finally catching up with the titles they missed or perhaps just that these films are that good. Who knows? Still, the numbers don’t lie and five titles in this week’s Top 10 saw drops below 40%. The aforementioned JOURNEY TO THE CENTER OF THE EARTH, WALL-E and MAMMA MIA! saw drops even lower, under 30%. Meanwhile, THE X-FILES: I WANT TO BELIEVE must have found its few scant believers last weekend as the film, which only made $10 million last weekend, fell off over 65% this weekend. Maybe Mulder & Scully could investigate the unsolved case of why no one cared about their movie. They aren't doing anything else anyway.


Below the Top 10, the art house scene is finally alive and well after being overshadowed by the summer blockbusters. BRIDESHEAD REVISITED (above) continues its successful, aggressive expansion. Adding over 150 screens pushed its business nearly 250% and it might even find itself sitting comfortably in the Top 10 next weekend when it adds another chunk of screens across the country. If you thought an increase of 250% was impressive, how about 280%. This is a feat boasted by Sundance favorite, AMERICAN TEEN. The documentary about today’s teens added 34 screens and will continue to roll out in the weeks to come. Meanwhile, the highest per screen average of any film playing belongs to TRANSSIBERIAN, a Brad Anderson thriller starring Woody Harrelson. In its third week, the film pulled in an average of $15K per screen on just two screens.

NEXT WEEK: Opening early on Wednesday, PINEAPPLE EXPRESS looks to hit the young, both the stoned and the sober but they best be quick because the “highly anticipated” THE SISTERHOOD OF THE TRAVELING PANTS 2 is opening two short days later. All the girls from the original have returned but unfortunately, the jeans have been worn out.

BRIDESHEAD REVISITED

Written by Jeremy Brock and Andrew Davies
Directed by Julian Jarrold
Starring Matthew Goode, Ben Wishaw, Hayley Atwell and Emma Thompson


Sebastian Flyte: If only it could be like this always. Always summer, always alone, fruit always ripe.

While some might be making their second and third visits, this would be my first visit to Brideshead. The stately manor is overwhelmingly alluring. It commands attention and imposes its values upon all who enter or even enter its proximity. On many levels, it deserves the focus it insists upon but it does sit there with a certain air of pompous self-assurance. It takes itself very seriously and it would appear as though its influence stretches as far as the director of the movie that revolves around it, Julian Jarrold. BRIDESHEAD REVISITED plays out as though it believes in its own importance as though it can do no wrong and all who bask in its glory are fortunate for the opportunity. It is only a short ways in, when Jarrold seems to get over his own ego and stops trying so hard to be something he’s not, that we are even allowed into Brideshead. Once inside though, it is clear that there is much history and depth to be taken in. Oh, and one hell of a matriarch to reckon with.


We are introduced to Brideshead at the same time as Charles Ryder (Matthew Goode), a young painter in his first year at Oxford University who comes from a humble heritage. Everything is so new to him; the world is opening up to him. It is his first time away from home, his first time pursuing his passions and his first time exploring the bonds to be had between men. At Oxford, he meets Sebastian Flyte (Ben Wishaw). Sebastian hails from Brideshead and has wanted for nothing his entire life with the exception of having an actual life of his own. He is a peculiar boy, soft and delicate, who sits to lunch with a battered teddy bear and Charles falls for him instantly. Charles sees something magical about the man but there is something even more alluring about the way Sebastian holds him in such regard. Charles is sold though when Sebastian brings him to Brideshead. Goode’s lucent blue eyes beam with enthusiasm at everything he is now a part of.


Before long, Charles is a part of the family. With no family of his own, he is overwhelmed by this but he will soon discover that this is much less an honour and much more so a curse. As his relationship with Sebastian becomes strained, he meets Julia Flyte (Haley Atwell), Sebastian’s sister. She is as particular as her brother but more detached, independent and vivacious. She soon catches his attention and the twisted triangle that inevitably develops soon catches the attention of the lady of the house, Lady Marchmain (Emma Thompson). Lady Marchmain is as authoritative and commanding as the home she oversees. In fact, she is so imposing that her presence and the fear she induces is felt long before we even see her grace the screen. Thompson, as always, is magnificent. The manner in which she asks a question implies the expected answer and the control she exudes over her children and in the name of God, is masterful. Her face may be constantly at peace, her hair may be perfectly placed at all times but her but the virtue she puts forth never diminishes her power.


The first visit to Brideshead is certainly memorable but when Brideshead is revisited, the film loses its urgency and direction. It becomes unclear how it all could possibly end with any sense of excitement or necessity. Charles has gotten himself into a right mess and it’s obvious why Sebastian avoided so diligently introducing him to his family to begin with. Brideshead requires a certain standard by all who enter and, as only Lady Marchmain can live up to them, Charles too struggles with falling prey to the guilt both the manor and the God that presides over it impose. Interestingly enough, Charles, a self-professed atheist, becomes something of a saviour to the Brideshead clan. It is unfortunate though that BRIDESHEAD REVISITED couldn’t find the same fortune and find its own.

WEEKEND BOX OFFICE: The Dark Knight Holds Court

The truth is out there and it can be found in THE DARK KNIGHT apparently. The geeks have spoken and they have shunned THE X-FILES in favour of their new leader, Batman. It half pains me to see how dismal the returns for THE X-FILES: I WANT TO BELIEVE actually were. On the one hand, I wonder where all the X-philes were but on the other hand, I guess they were just avoiding this incredibly disappointing return. Even the musical and stupid comedy followers were more loyal than the X-philes. The film will go on to recoup its $30 million budget but a $10 million take essentially ensures that this is the last we will see of Mulder & Scully. I for one will miss you.

THE DARK KNIGHT continues to shatter records as it pulls in another $75 million. It is now just shy of IRON MAN’s $315 million to take the title of 2008’s biggest film. No other film came close to matching Batman’s success and there is now even talk that THE DARK KNIGHT could go on to become the greatest domestic blockbuster of all time. It would have to beat TITANIC’s $600 million take to do so but as it only took 10 days to pass the $300 million mark, it is certainly the first film in years to pose a viable threat. At the very least, it should go on to take the runner up spot, ahead of the original STAR WARS.


Opening in second place is the new Will Ferrell pic, STEP BROTHERS. Ferrell has reclaimed his king of comedy crown after it was in jeopardy of being taken from him after this spring’s disappointing SEMI-PRO. The $30 million take doesn’t match the previous opening weekends for summer comedies like GET SMART or YOU DON'T MESS WITH THE ZOHAN but it surpassed negative reviews to take the number two spot, which is the best anyone could have hoped for.

Many titles in the Top 10 held on strongly while a number of art house films opened to promising titles. MAMMA MIA! saw a minimal decline, putting in a position to best last year’s HAIRSPRAY. JOURNEY TO THE CENTER OF THE EARTH 3D continues to benefit from strong word of mouth and should help usher in next week’s other Brandon Fraser movie, THE MUMMY 3. And Pixar’s WALL-E may no longer be on course to be one of the top three Pixar successes but as it rounds the $200 million mark, it should definitely surpass last year’s RATATOUILLE.


On the art house front, the steamy BRIDESHEAD REVISITED debuted on 33 screens to a per screen average of $10K. The film is expanding aggressively in the next couple of weeks. The critically acclaimed documentary, MAN ON WIRE, opened on a mere 2 screens and took in $24K per screen. And French import, TELL NO ONE, continues to expand strongly, taking in almost $6K per screen in its fourth week. Last but not least, this year’s documentary winner at Sundance, AMERICAN TEEN, pulled in $8.5K per screen but it remains to be seen whether the apathetic teens the film portrays will overcome their apathy to make their way to the theatres as it expands.

NEXT WEEK: THE MUMMY 3 is the first reasonable challenge to THE DARK KNIGHT. Mind you, I guess Kevin Costner could swing the vote his way with his election comedy, SWING VOTE.

Source: Box Office Mojo