WEEKEND BOX OFFICE: Fraser's Fanaticism

Who cares about opening at the top of the box office when you can have two titles in the Top 5? Right? How cool is that? Ok, fine. I’m sure THE DARK KNIGHT folks are tickled purple that they narrowly held off the competition to secure a rare three consecutive weekends at the top of the heap. But, I’ll tell you who doesn’t care … Brandon Fraser, that’s who. This guy puts out one mind numbing, crowd-pleasing hit after another and consistently delivers the cash. And now, with the number two debut of THE MUMMY: TOMB OF THE DRAGON EMPEROR and the slight 29% drop for JOURNEY TO THE CENTER OF THE EARTH 3D, Fraser finds himself headlining two big hits at the same time.

Meanwhile, THE DARK KNIGHT camp continues to command the attention of every man, woman and child on the planet (not surprisingly, the Batman sequel is doing boffo business overseas as well). It drops off a very respectful 42% in its third week and is will close in on $400 million before Monday is up.


THE MUMMY (above) people should be happy they managed as well as they did. This may not be the kind of movie that people read reviews for but this is by far one of the worst reviewed films of the year. It’s supposed to be worst than THE LOVE GURU people! (I cannot back this up as I have carefully avoided both titles.) The $42 million take is a far cry from the $65+ million take of the last mummy movie from seven years ago. In fact, this debut marks the worst for the series, which falls perfectly in line with the critical consensus.

The only other debut the Top 10 saw this weekend is barely worth mentioning. Opening in sixth place and soon to be forgotten in the Kevin Costner starring, SWING VOTE. There, that’s about as much attention as it deserves.

Moving on, the Top 10 saw very strong holds for a number of its titles. This might mean that summer is slowing down and some might be finally catching up with the titles they missed or perhaps just that these films are that good. Who knows? Still, the numbers don’t lie and five titles in this week’s Top 10 saw drops below 40%. The aforementioned JOURNEY TO THE CENTER OF THE EARTH, WALL-E and MAMMA MIA! saw drops even lower, under 30%. Meanwhile, THE X-FILES: I WANT TO BELIEVE must have found its few scant believers last weekend as the film, which only made $10 million last weekend, fell off over 65% this weekend. Maybe Mulder & Scully could investigate the unsolved case of why no one cared about their movie. They aren't doing anything else anyway.


Below the Top 10, the art house scene is finally alive and well after being overshadowed by the summer blockbusters. BRIDESHEAD REVISITED (above) continues its successful, aggressive expansion. Adding over 150 screens pushed its business nearly 250% and it might even find itself sitting comfortably in the Top 10 next weekend when it adds another chunk of screens across the country. If you thought an increase of 250% was impressive, how about 280%. This is a feat boasted by Sundance favorite, AMERICAN TEEN. The documentary about today’s teens added 34 screens and will continue to roll out in the weeks to come. Meanwhile, the highest per screen average of any film playing belongs to TRANSSIBERIAN, a Brad Anderson thriller starring Woody Harrelson. In its third week, the film pulled in an average of $15K per screen on just two screens.

NEXT WEEK: Opening early on Wednesday, PINEAPPLE EXPRESS looks to hit the young, both the stoned and the sober but they best be quick because the “highly anticipated” THE SISTERHOOD OF THE TRAVELING PANTS 2 is opening two short days later. All the girls from the original have returned but unfortunately, the jeans have been worn out.

WEEKEND BOX OFFICE: The Dark Knight Holds Court

The truth is out there and it can be found in THE DARK KNIGHT apparently. The geeks have spoken and they have shunned THE X-FILES in favour of their new leader, Batman. It half pains me to see how dismal the returns for THE X-FILES: I WANT TO BELIEVE actually were. On the one hand, I wonder where all the X-philes were but on the other hand, I guess they were just avoiding this incredibly disappointing return. Even the musical and stupid comedy followers were more loyal than the X-philes. The film will go on to recoup its $30 million budget but a $10 million take essentially ensures that this is the last we will see of Mulder & Scully. I for one will miss you.

THE DARK KNIGHT continues to shatter records as it pulls in another $75 million. It is now just shy of IRON MAN’s $315 million to take the title of 2008’s biggest film. No other film came close to matching Batman’s success and there is now even talk that THE DARK KNIGHT could go on to become the greatest domestic blockbuster of all time. It would have to beat TITANIC’s $600 million take to do so but as it only took 10 days to pass the $300 million mark, it is certainly the first film in years to pose a viable threat. At the very least, it should go on to take the runner up spot, ahead of the original STAR WARS.


Opening in second place is the new Will Ferrell pic, STEP BROTHERS. Ferrell has reclaimed his king of comedy crown after it was in jeopardy of being taken from him after this spring’s disappointing SEMI-PRO. The $30 million take doesn’t match the previous opening weekends for summer comedies like GET SMART or YOU DON'T MESS WITH THE ZOHAN but it surpassed negative reviews to take the number two spot, which is the best anyone could have hoped for.

Many titles in the Top 10 held on strongly while a number of art house films opened to promising titles. MAMMA MIA! saw a minimal decline, putting in a position to best last year’s HAIRSPRAY. JOURNEY TO THE CENTER OF THE EARTH 3D continues to benefit from strong word of mouth and should help usher in next week’s other Brandon Fraser movie, THE MUMMY 3. And Pixar’s WALL-E may no longer be on course to be one of the top three Pixar successes but as it rounds the $200 million mark, it should definitely surpass last year’s RATATOUILLE.


On the art house front, the steamy BRIDESHEAD REVISITED debuted on 33 screens to a per screen average of $10K. The film is expanding aggressively in the next couple of weeks. The critically acclaimed documentary, MAN ON WIRE, opened on a mere 2 screens and took in $24K per screen. And French import, TELL NO ONE, continues to expand strongly, taking in almost $6K per screen in its fourth week. Last but not least, this year’s documentary winner at Sundance, AMERICAN TEEN, pulled in $8.5K per screen but it remains to be seen whether the apathetic teens the film portrays will overcome their apathy to make their way to the theatres as it expands.

NEXT WEEK: THE MUMMY 3 is the first reasonable challenge to THE DARK KNIGHT. Mind you, I guess Kevin Costner could swing the vote his way with his election comedy, SWING VOTE.

Source: Box Office Mojo

WEEKEND BOX OFFICE: Hellboy's Fury

This weekend ushered in a rare occurrence at the North American box office. Hollywood decided to unleash three wide releases on the unsuspecting public all at once. Two at a time seems to be Hollywood’s healthy level of comfort. Either one will win or both will find their own audiences. But three? At the same time? Did they really think there was that much money to go around? Turns out, not so much. Two titles succeeded while one was forced to subside – which is a nice way to say that two scored while one flopped hard.

Pulling in over $10 million more in its opening weekend than its predecessor, HELLBOY II: THE GOLDEN ARMY managed to narrowly squeeze out last week’s champ, HANCOCK. Critics across the board have embraced director, Guillermo del Toro’s follow-up to the Oscar winning, PAN'S LABYRINTH, and audiences followed, proving that the critic’s word is final. Meanwhile, proving that the critic’s word is meaningless, critically panned Hancock managed a very reasonable 47% decline in its second week. Had Sony not passed on the Hellboy sequel, it could have held down both of the top spots this week.

Sure on the surface, JOURNEY TO THE CENTER OF THE EARTH looks like a cheap way to wet the public’s appetite for more 3D projects and hardly a film that can sustain an engaging story but audiences ate it up anyway. Actually, critics did too. Mostly positive response led to a larger than expected debut in third place this week. And so the future looks bright for 3D thrills. The best part about all of this … the movie magicians have finally found a way to infuse Brandon Fraser with that last dimension his acting has always been lacking.

Now, on to the loser, Eddie Murphy in MEET DAVE. Posting his lowest numbers since THE ADVENTURES OF PLUTO NASH, Murphy flops in seventh place with a pathetic per screen average under $2K. You will get no sympathy from me, Mr. Murphy. This is what you deserve for signing on to make a project where you are the captain of a teeny tiny alien ship that crashes on earth into the body of a human version of yourself. In fact, I think you should be happy to have made as much as you did. Now, I don’t want to see you again until they revive the BEVERLY HILLS COP series. Are we clear?

All this success and all this over crowding should have meant a strong overall showing at the box office but ultimately ticket sales were down 17% over the same frame last year. In this case, more certainly did not amount to more.

NEXT WEEK: I think it’s fairly obvious to anyone with half a monkey brain that SPACE CHIMPS will take next weekend by storm. I mean, maybe MAMMA MIA! might manage a strong second place finish if the counter-programming angle works in their favour. What other options are there anyway? There’s that bat movie, THE DARK KNIGHT, but who wants to see that? Wait. This just in … EVERYONE wants to see that little bat movie.